> ## Documentation Index
> Fetch the complete documentation index at: https://docs.partnero.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create custom emails

Custom emails are emails you write yourself and send to partners from your program. Unlike the built-in program emails, you decide the subject, the content, and when they go out, so you can send exactly the message a moment calls for.

You can use a custom email in an [automation](/knowledge-base/automation/automation), which sends it when a partner does something specific, or in a [campaign](/knowledge-base/campaigns/campaigns), which sends it as one step in a sequence over time. Once created, a custom email appears in the email picker for both.

***

### Create a custom email

1. Go to the **Emails** page for your affiliate program and open the **Emails** tab.

   ![Image](https://mintcdn.com/partnero/TEmkLYPOWYEbFCpO/images/image-198.png?fit=max\&auto=format\&n=TEmkLYPOWYEbFCpO\&q=85\&s=ffa935ec866185b3306dcc87b43d59e2)
2. Scroll down to the **Custom emails** section and click **Create email**.

   ![Image](https://mintcdn.com/partnero/TEmkLYPOWYEbFCpO/images/image-199.png?fit=max\&auto=format\&n=TEmkLYPOWYEbFCpO\&q=85\&s=3d1089da8354cc0bf3ea46b85db416e6)
3. Start from a blank template, or copy one of the existing program emails and edit it.
4. Add the email name and subject, and click **Create and Edit**. The email name is for you. The subject is what partners see in their inbox.

   ![Image](https://mintcdn.com/partnero/TEmkLYPOWYEbFCpO/images/image-200.png?fit=max\&auto=format\&n=TEmkLYPOWYEbFCpO\&q=85\&s=5f9723ba8ae5f9f2e54d4daaf16769fa)
5. Edit the content using the same editor you use for your other program emails.
6. Click the eye icon to preview the email, and the envelope icon to send yourself a test email and check the formatting.

   ![Image](https://mintcdn.com/partnero/TEmkLYPOWYEbFCpO/images/image-201.png?fit=max\&auto=format\&n=TEmkLYPOWYEbFCpO\&q=85\&s=b35bb397156b601d3066b2f3a1eda6ef)

***

### Create a custom email from an automation or campaign

You do not have to leave the builder to write an email.

* In an automation, pick the **Send email** action and click **Create new email**.
* In a campaign, add a **Send email** step and click **Create new email** on the step.

In a campaign, you can start from a blank email or from a copy of an existing one, and the new email is selected on the step as soon as it is created.

***

### Use a custom email

**In an automation.** Select the custom email in the **Send email** action picker. Custom emails appear in the same list as your other program emails. See Automatically send emails based on partner activity for the full setup.

**In a campaign.** Select the custom email in a **Send email** step. The picker lists only custom emails, so the built-in program emails are not available in campaigns. See How to create a campaign for the full setup.

***

### Personalize with tags

Use tags (variables) to insert program or partner details when the email is sent.

| Tag | Inserted information |
| :- | :- |
| \{\$partner\_name} | The partner's name |
| \{\$partner\_email} | The partner's email address |
| \{\$program\_name} | The name of your program |
| \{\$program\_url} | The main website URL of your program |
| \{\$program\_email} | The contact email address your partners can use to reach you |

See Email settings for where each value is taken from.

***

### Sender details

Custom emails are sent with your program's sender settings. The sender name, sender address, reply-to address, and email styling are the ones you configured on the **Settings** tab of the **Emails** page. There are no separate sender settings for individual custom emails. See Email settings.

***

### Edit, preview, or delete a custom email

You can edit, preview, test, or delete a custom email at any time from **Emails** → **Custom emails**.

> [!NOTE]
>
>  If you delete an email that a campaign step still uses, that step is skipped and the reason is logged. Before deleting, check which campaigns use the email.


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