> ## Documentation Index > Fetch the complete documentation index at: https://docs.partnero.com/llms.txt > Use this file to discover all available pages before exploring further. # Analytics: Link performance See exactly which affiliate links drive traffic and convert visitors. Every referral link is tracked individually, so you can measure click-to-signup conversion per URL, compare link types, and identify which partners' promotional strategies are working. To access, open your program, click on **Analytics**, and switch to the **Link performance** tab: *** ### Summary metrics Review the link performance summary metrics: * **Total clicks**: Aggregate traffic across all affiliate referral links for the selected period. * **Signups**: How many of those clicks converted into registered users or leads. * **Conversion rate**: Overall click-to-signup percentage across all links. Benchmark against industry averages to evaluate partner and landing page quality. * **Active links**: How many unique referral URLs are generating traffic. A low ratio of active links to total partners may indicate partner engagement issues. Customize the link table: * **Define your time period**: View all time metrics, select pre-defined periods, or enter a custom time period: * **Filter by partner**: Drill into one affiliate's links to evaluate their promotional approach. * **Filter by partner tags**: See the performance of a specific group of partners. * **Filter by click or signup threshold**: Quickly surface underperforming links (high clicks, zero signups) that may indicate landing page problems, or top performers to replicate. Links overview table: * **Columns**: Link URL, Clicks, Signups, Conversion rate, Link type (default, custom domain, direct tracking), Partner. * **Sortable** by clicks, signups, or conversion. Exportable for offline analysis. Best for: Optimizing landing pages, auditing partner link usage, and identifying which referral URL formats or link types convert best. *** #### Continue reading about analytics Explore other analytics reports to better understand your performance and optimize your partner program: * [Analytics Overview](/knowledge-base/analytics-reporting/analytics-overview) – High-level dashboard summary of your program’s performance * [Performance Report](/knowledge-base/analytics-reporting/performance-report) – Detailed breakdown of conversions, revenue, and partner results * [Partner Performance](/knowledge-base/analytics-reporting/partner-performance) – Compare and evaluate individual partner results * [Click Activity](/knowledge-base/analytics-reporting/click-activity) – Review detailed click-level data and traffic insights * [Lead Analytics](/knowledge-base/analytics-reporting/lead-analytics-overview) – Monitor lead acquisition trends and quality This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.