> ## Documentation Index
> Fetch the complete documentation index at: https://docs.partnero.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics: Partner performance

Understand which affiliates deliver results and why.  **Partner Performance** goes beyond top-line numbers. It provides cohort analysis by sign-up month, segmentation by partner tags, acquisition trends, and a ranked list of your top-performing affiliates.

To access, open your program, click on  **Analytics**, and switch to the **Partner performance** tab:  <img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/f24bf907.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=2e90c0870150c1d915d6134acebad68c" alt="" width="2878" height="1558" data-path="images/articles/partner-performance/f24bf907.webp" />

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### Partner summary cards

Review performance summary. View all time metrics, select pre-defined periods, or enter a custom time period:

<img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/b1fd3e70.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=51c737c93c8e2c31eb2dce44bd3ee2a4" alt="" width="2874" height="1556" data-path="images/articles/partner-performance/b1fd3e70.webp" />

* **Partners**: Your current affiliate network size.
* **Partners with signups**: How many affiliates have referred at least one signup. Click to see the filtered list.
* **Partners with paid customers**: How many affiliates have driven at least one paying customer. Click to see the filtered list.
* **% with signups** and **% with paid customers**: Activation and monetization rates per cohort. If newer cohorts underperform, it signals an onboarding problem. <img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/f4e0c6aa.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=f6b8894c85c0c44fc9c2c334351833b9" alt="" width="2876" height="1560" data-path="images/articles/partner-performance/f4e0c6aa.webp" />

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### Partner acquisition

Further down, review your partner acquisition metrics. Switch between daily, weekly, or monthly reports. Also, select table or chart view:

<img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/ec86a0ac.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=b92c658a9c53a3662092ce7262751327" alt="" width="2870" height="1554" data-path="images/articles/partner-performance/ec86a0ac.webp" />

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### Cohort analysis: Performance by partner tag and sign-up month

Next, analyze partner performance based on their tag and sign-up month:

<img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/e009af48.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=bc414e32b45692a0f32038cc6ea47a7f" alt="" width="2876" height="1482" data-path="images/articles/partner-performance/e009af48.webp" />

Analyze how each monthly cohort of affiliates performs over time. Identify whether your newer partners are ramping up faster or slower than older ones.

* **Partners joined**: Recruitment volume per month.
* **% with signups** / **% with paid customers**:  Activation and monetization rates per cohort. If newer cohorts underperform, it signals an onboarding problem.
* **Avg. purchases per paid customer**: Measures customer lifetime value driven by each partner cohort.
* **Reward % of revenue**: What share of affiliate-generated revenue goes back as commissions. Tracks commission sustainability.
* **Avg. revenue per partner**: The single best metric for affiliate ROI. Compare across monthly cohorts to see if partner quality is improving.
* **Median days to first sale**: How long new affiliates take to generate their first transaction. A leading indicator of partner activation and program stickiness.

Slice the same metrics by custom partner tags (e.g., "premium", "influencer", "content-creator") to compare performance across partner segments.

Select a time period, and switch between table and chart views. In the table view, select which metric you wish to see:

<img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/bbf992ed.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=b1a49a980d89ad924c927d41a3c25d00" alt="" width="2868" height="1562" data-path="images/articles/partner-performance/bbf992ed.webp" />

Use these insights to refine your affiliate recruitment strategy and focus on the segments that deliver the highest ROI.

**Partner acquisition trend**: Visualize how your affiliate network grows over time. Group by day, month, or year to spot seasonal patterns or the impact of specific recruitment efforts.

**Top partners table**: Lastly, you'll findour highest-performing affiliates ranked by signups, sales, revenue, and rewards. Click through to any partner's profile for a deep dive. <img src="https://mintcdn.com/partnero/qMaIYxLjvYqBH_jD/images/articles/partner-performance/1fcb7355.webp?fit=max&auto=format&n=qMaIYxLjvYqBH_jD&q=85&s=8503e402a212291b061b242e4de772d2" alt="" width="2874" height="1554" data-path="images/articles/partner-performance/1fcb7355.webp" />

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#### Continue reading about analytics

Explore other analytics reports to better understand your performance and optimize your partner program:

* [Analytics Overview](/knowledge-base/analytics-reporting/analytics-overview) – High-level dashboard summary of your program’s performance
* [Performance Report](/knowledge-base/analytics-reporting/performance-report) – Detailed breakdown of conversions, revenue, and partner results
* [Link Performance](/knowledge-base/analytics-reporting/link-performance) – Analyze how individual tracking links are performing
* [Click Activity](/knowledge-base/analytics-reporting/click-activity) – Review detailed click-level data and traffic insights
* [Lead Analytics](/knowledge-base/analytics-reporting/lead-analytics-overview) – Monitor lead acquisition trends and quality


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