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Create a New Program

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Step 1: Access Program Creation

  1. Log in to your Partnero dashboard
  2. Click Create Program or navigate to Programs → New Program
  3. Select Affiliate/Partner Program as your program type

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Step 2: Basic Settings

Configure the fundamental settings for your program:
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Program Name
string
required
A descriptive name for your program (e.g., “Acme Partner Program”)
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Program URL
string
required
The subdomain for your partner portal (e.g., partners.yoursite.com)
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Website URL
string
required
Your main website URL where tracking will be installed

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Step 3: Configure Commissions

Set up how partners will be compensated: 
{
  "default_commission": {
    "type": "percentage",
    "value": 20,
    "recurring": true,
    "recurring_duration": 12
  }
}
Commission Options:
Partners earn a percentage of each sale. Great for variable pricing.
  • Set percentage (e.g., 20%)
  • Optionally cap maximum commission
Partners earn a fixed amount per conversion. Best for standardized products.
  • Set fixed amount (e.g., $50)
  • Works well with subscription products
Commission rates increase as partners reach performance thresholds.
  • Define tiers (e.g., 0-10 sales: 20%, 11-50: 25%, 50+: 30%)
  • Motivates partners to sell more

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Step 4: Tracking Settings

Configure how referrals are tracked:
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Cookie Duration
number
default:"30"
How many days the referral cookie remains valid
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Attribution Model
string
default:"first_click"
first_click - Credit goes to first referrer
last_click - Credit goes to last referrer
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Referral Parameter
string
default:"ref"
URL parameter for referral tracking (e.g., ?ref=PARTNER_CODE)

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Step 5: Partner Portal Branding

Customize the look and feel of your partner portal:
  • Logo - Upload your company logo
  • Colors - Set primary and accent colors
  • Custom Domain - Use your own domain (e.g., partners.yoursite.com)

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Step 6: Email Settings

Configure automated emails:
  • Welcome Email - Sent when partners sign up
  • Approval Email - Sent when partners are approved
  • Payout Notifications - Sent when payments are processed

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Install Tracking Code

After creating your program, install the tracking script on your website: 
<!-- PartneroJS -->
<script>
  (function(p,t,n,e,r,o){ p['__partnerObject']=r;function f(){
  var c={ a:arguments,q:[]};var r=this.push(c);return "number"!=typeof r?r:f.bind(c.q);}
  f.q=f.q||[];p[r]=p[r]||f.bind(f.q);p[r].q=p[r].q||f.q;o=t.createElement(n);
  var _=t.getElementsByTagName(n)[0];o.async=1;o.src=e+'?v'+(~~(new Date().getTime()/1e6));
  _.parentNode.insertBefore(o,_);})(window, document, 'script', 'https://app.partnero.com/js/universal.js', 'po');
  po('settings', 'assets_host', 'https://assets.partnero.com');
  po('program', 'YOUR_PROGRAM_ID', 'load');
</script>
<!-- End PartneroJS -->
Replace YOUR_PROGRAM_ID with your actual program ID from the dashboard.

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Connect Payment Integration

For automatic transaction tracking, connect your payment processor:

Stripe

Automatic tracking for Stripe payments

Paddle

Native Paddle billing integration

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Next Steps

Invite Partners

Start recruiting partners to your program

Referral Links

Learn about referral link options