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Customers are the people referred by your affiliate partners. When a customer signs up or makes a purchase through a partner’s referral link, they are attributed to that partner for commission tracking.

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Key concepts

  • Customer key: A unique identifier you assign (e.g., account ID, email)
  • Partner attribution: Links a customer to the partner who referred them
  • Tags: Labels for segmenting and filtering customers

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Available endpoints

List customers

Retrieve all customers with pagination and filtering

Get customer

Get a specific customer’s details and tags

Create customer

Register a customer and attribute them to a partner

Update customer

Modify customer details or tags

Delete customer

Permanently remove a customer

Suspend / Approve

Temporarily pause or reactivate a customer

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Customer lifecycle

  1. Created—customer signs up via referral link or is created via API.
  2. Active—transactions generate commissions for the attributed partner.
  3. Suspended—temporarily paused, transactions don’t generate commissions.
  4. Deleted—permanently removed along with transaction history.
For refer-a-friend programs, customer management uses different field names and additional endpoints. See the refer-a-friend customers section.