Key differences from affiliate programs
| Concept | Affiliate programs | Refer-a-friend programs |
|---|---|---|
| Referrer | Partner | Referring customer |
| New sign-up | Customer | Referred customer |
| Cookie name | partnero_partner | partnero_referral |
| Identifier field | partner.key | referring_customer.key |
| Transaction fields | partner + customer | customer + referred_customer |