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With Partnero, you can customize your program’s link structure and query parameters. To do that:
  1. Open your affiliate program and go to Settings under Program.
  2. On the General tab, scroll down to the Default tracking section:
Two link structures are available: ⚠️ Important: If you opt for the Link structure, ensure your website supports it to avoid non-functional referral links. Next, you can change the query parameter name. The query parameter is a part of the referral link. The default value is “aff”. However, it can be changed - the screenshot below has an example with a query parameter “partner”: Make sure to click Update after you make any changes!

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Attribution window and model

Next, you can configure the attribution window (cookie lifetime) and model. The attribution window defines how soon after clicking a referral link a customer has to sign up to be associated with the referring affiliate partner. You can select one of the available options or enter your number in the Custom field: The attribution model is important if a referred customer clicked on two or more different referral links. The model determines whether the commission is given to the first or most recent affiliate:
  • Last click: the commission is assigned to the affiliate whose referral link was clicked most recently before the conversion.
  • First click: the commission is assigned to the affiliate whose referral link was clicked first, even if the customer interacted with other affiliate links later.
Make sure to click Update after you make any changes!

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UTM tracking

Lastly, you can set up UTM tracking for referral links: Click here to read more about UTM tracking.