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Understand which affiliates deliver results and why. Partner Performance goes beyond top-line numbers. It provides cohort analysis by sign-up month, segmentation by partner tags, acquisition trends, and a ranked list of your top-performing affiliates. To access, open your program, click on Analytics, and switch to the Partner performance tab:

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Partner summary cards

Review performance summary. View all time metrics, select pre-defined periods, or enter a custom time period:
  • Partners: Your current affiliate network size.
  • Partners with signups: How many affiliates have referred at least one signup. Click to see the filtered list.
  • Partners with paid customers: How many affiliates have driven at least one paying customer. Click to see the filtered list.
  • % with signups and % with paid customers: Activation and monetization rates per cohort. If newer cohorts underperform, it signals an onboarding problem.

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Partner acquisition

Further down, review your partner acquisition metrics. Switch between daily, weekly, or monthly reports. Also, select table or chart view:

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Cohort analysis: Performance by partner tag and sign-up month

Next, analyze partner performance based on their tag and sign-up month: Analyze how each monthly cohort of affiliates performs over time. Identify whether your newer partners are ramping up faster or slower than older ones.
  • Partners joined: Recruitment volume per month.
  • % with signups / % with paid customers: Activation and monetization rates per cohort. If newer cohorts underperform, it signals an onboarding problem.
  • Avg. purchases per paid customer: Measures customer lifetime value driven by each partner cohort.
  • Reward % of revenue: What share of affiliate-generated revenue goes back as commissions. Tracks commission sustainability.
  • Avg. revenue per partner: The single best metric for affiliate ROI. Compare across monthly cohorts to see if partner quality is improving.
  • Median days to first sale: How long new affiliates take to generate their first transaction. A leading indicator of partner activation and program stickiness.
Slice the same metrics by custom partner tags (e.g., “premium”, “influencer”, “content-creator”) to compare performance across partner segments. Select a time period, and switch between table and chart views. In the table view, select which metric you wish to see: Use these insights to refine your affiliate recruitment strategy and focus on the segments that deliver the highest ROI. Partner acquisition trend: Visualize how your affiliate network grows over time. Group by day, month, or year to spot seasonal patterns or the impact of specific recruitment efforts. Top partners table: Lastly, you’ll findour highest-performing affiliates ranked by signups, sales, revenue, and rewards. Click through to any partner’s profile for a deep dive.

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Continue reading about analytics

Explore other analytics reports to better understand your performance and optimize your partner program: